Kick-off call to discuss your brand and goals.Our brief is designed to make you think about your goals. Creative Brief – A unique, comprehensive brief to determine the goals, needs and approach that we need to take in solving the problems your current site does not solve.Below is a list of some of the features and considerations that go into the law firm websites that we create. At PaperStreet, our streamlined process, detailed designs and attention to detail have earned us numerous industry awards. To make the scrolling experience more intuitive, they’ve put a horizontal bar at the bottom of their pages to guide users in their journey.Some web design firms limit the features and included a website. They use horizontal scrolling on their product pages to include several different photos of their pieces. Then, you can make improvements before rolling it out across the whole site.įor inspiration, take a look at clothing brand Paloma Wool. It’s a good idea to try horizontal scrolling on just one webpage first, and use Hotjar tools like Session Recordings to analyze exactly how your customers are clicking, scrolling, and moving, so you can see whether users are successfully interacting with your interface or getting confused. Horizontal scrolling is also effective if you have large, interactive elements like maps you want to put on display.īut be cautious: horizontal scrolling can also cause usability issues if it isn’t implemented correctly. Horizontal scrolling is a great web design trend for companies looking to share lots of visual content with users- it gives you more space on your webpage and avoids a cluttered UI. Their retro typography, color scheme, and quirky characters make their site feel nostalgic and add delight to the browsing experience. Take Notorious Nooch, an online shop that sells flavored artificial yeast: while their product is a niche in the market, they use familiar flavors and packaging to make customers think of the kinds of snacks they might have enjoyed as a kid. Nostalgic design works best if it aligns with either your overall brand identity, or a specific product. To let your retro design really shine, keep other design elements-like the navigation menu, search bar, and cart icons-simple, clear, and intuitive. Here are some nostalgic design elements you can use to take users back to their 'golden days': Retro-style websites have made a comeback in 2022 to create emotional connections with users by appealing to past memories and aesthetics. Sometimes great web design isn’t about looking forward-but looking back. Roots takes a toned-down approach to the oversized type trend on their homepage.
For SaaS and ecommerce brands that need to present a great deal of information in an easy, intuitive way, it’s vital to include a healthy amount of white space. In fact, adding just a little more white space to your finished design is one of the top web design best practices you can implement. The negative space trend is easy for any business to integrate on their site. If your site interface embraces white space rather than cramming in too many elements, it’ll be more responsive and easier to optimize for different screen sizes.Ĭreate a better navigation experience: negative space makes it much easier for users to interact with your site and process the information you present, increasing usability and delivering great UX. Make your site more responsive: the demand for simple, streamlined user interfaces (UIs) is growing-largely due to users needing websites to work as well on mobiles and tablets as they do on desktops. Guide customers’ focus: when you surround website elements with white space, it’s clear to users where you're trying to draw their attention Integrating plenty of negative space into your site design can help: But it’s becoming even more important in 2022, with more and more users seeking a streamlined, app-like web experience. Using a healthy amount of white, blank, or negative space around your design elements has long been a popular minimalist design trend.
Speak to your customers before and after you make any big design decisions to ensure those website changes solve their problems and create an optimal user experience (UX).Īs you make your way through our list, ask yourself which trends will provide the most value to your users and meet their specific needs. Make customer delight the driving force behind your design trend decisions. 6 innovative web design trends to inspire you in 2022
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